Measuring the Audience

Waddell, G. and Williamon, A. (2017) Measuring the Audience. In: Scholarly Research for Musicians. Routledge, Abingdon, pp. 148-155. ISBN 978-1138208896

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Abstract

Scholarly Research for Musicians presents a range of research methods and techniques, incorporating both the common elements of traditional music research methodologies with innovative research strategies endemic to the fields of social science, education, and performance science. The author’s collaborative and interdisciplinary approach reinforces the belief that research is most palpable and successful when accessed through a relevant and meaningful way of organizing thoughts and knowledge. Drawing from over twenty years of classroom experience, the author organizes the text into five units: Common Bases, Qualitative Research, Quantitative Research, Performance Science, and Review. Research is presented as an accessible process, one facilitated by brainstorming and question-asking, the systematic collection of information, and the analysis and synthesis of information—all with the aim to develop a succinct conceptual framework. In explicating this process, the author introduces traditional Western thought alongside contemporary and Eastern philosophy. Experts in the field of performance science explore novel approaches to studying the audience, incorporating various measuring devices and methods. In the final chapter, the author offers strategies for disseminating and publishing research reports. Scholarly Research for Musicians demystifies the research process for musicians and music students alike, demonstrating the common principles of cohesive research plans. PowerPoint presentations are available to instructors, covering chapter discussion points in summary format. This text explores interdisciplinary methods that merge with and focus on the study of music while emphasizing concepts and materials relevant to all types of research.

Item Type: Book Section
Subjects: M Music and Books on Music > Music
M Music and Books on Music > Performance Science
M Music and Books on Music > Music psychology
M Music and Books on Music > Music cognition
Division: Centre for Performance Science
Depositing User: George Waddell
Date Deposited: 04 Apr 2017 10:26
Last Modified: 24 May 2017 12:23
URI: http://researchonline.rcm.ac.uk/id/eprint/115

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