The business of opera

Belina, A. and Scott, D. B. (2016) The business of opera. Ashgate Interdisciplinary Studies in Opera . Routledge, UK. ISBN 9781315614267

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Abstract

The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of aspects concerning marketing, audience development, promotion, arts administration and economic issues that beset professionals working in the opera world. The editors' aim has been to assemble a coherent collection of essays that engage with a single theme (business), but differ in topic and critical perspective. The collection is distinguished by its concern with the business of opera here and now in a globalized market. This includes newly commissioned operas, sponsorship, state funding, and production and marketing of historic operas in the twenty-first century.

Item Type: Book
Additional Information: The full text edition of this book is available to purchase at: https://www.routledge.com/The-Business-of-Opera/Belina-Johnson-Scott/p/book/9781472429452#
Uncontrolled Keywords: opera, business, music history, cultural history
Subjects: Music History
Music and society
Division: Musicology
Depositing User: Ms Emma Hewett
Date Deposited: 22 Mar 2019 16:52
Last Modified: 29 Mar 2019 16:01
URI: http://researchonline.rcm.ac.uk/id/eprint/436

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