The business of opera

Belina, A. and Scott, D. B. (2016) The business of opera. Ashgate Interdisciplinary Studies in Opera . Routledge, UK. ISBN 9781315614267

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The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of aspects concerning marketing, audience development, promotion, arts administration and economic issues that beset professionals working in the opera world. The editors' aim has been to assemble a coherent collection of essays that engage with a single theme (business), but differ in topic and critical perspective. The collection is distinguished by its concern with the business of opera here and now in a globalized market. This includes newly commissioned operas, sponsorship, state funding, and production and marketing of historic operas in the twenty-first century.

Item Type: Book
Additional Information: The full text edition of this book is available to purchase at:
Uncontrolled Keywords: opera, business, music history, cultural history
Subjects: Music History
Music and society
Division: Musicology
Depositing User: Ms Emma Hewett
Date Deposited: 22 Mar 2019 16:52
Last Modified: 29 Mar 2019 16:01

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